We Infuse Pharmaceutical Science + Medicinal Plants + High Standards
Flower & Tonic was created for consumers, patients, and healthcare professionals who are seeking alternative options to pharmaceuticals as first-line treatment or where medications have not been successful. We created a comprehensive, science-based, responsible approach to testing and evaluating products so that we could confidently make recommendations to patients as well as healthcare professionals.
At Flower & Tonic, we have spearheaded independent research and validation of cannabinoid products by integrating pharmaceutical standards into an unregulated market. By working in collaboration with like-minded scientists and professionals, it is our mission to elevate product standards and guide towards safe and trusted products.
Working closely with laboratories, researchers, clinicians, cultivators, manufacturers, regulators, distributors, attorneys, patients, and opinion leaders, we have personally tried, tasted, tested, and evaluated hundreds of products to create a platform of information and curated products we can recommend VERY confidently.
We intend to help the best products, dosing information, resource information, and 30-second wellness life hacks rise to the top. Stand-out products are often the result of a superior extraction technique, new technology, good formulation, an actual delivery system, or packaging/branding.
It’s abundantly clear from the data that consumers are being duped into buying products developed by online marketers that will never work. Potentially valuable alternatives to pharmaceuticals , such as peppermint oil, hemp, cannabis, probiotics, nootropics, and even dietary supplements, are unregulated, untested, and potentially dangerous unless used/dosed properly.
Flower & Tonic does not directly sell or manufacture products. We have no vested interest in the success of any brands or organizations and choose to stand firmly in an evaluatory position by directing consumers to products online through affiliate links. This approach keeps its reviews unbiased and creates competition to help foster better and more innovative products in the marketplace.
The Mission of Flower & Tonic
F&T’s goal is to highlight plant medicine alternatives which are meeting a higher standard. We evaluate the safety, quality, and efficacy of the many Cannabinoid (CND) products on the market. As an alternative to pharmaceuticals, CND products can be pricey, and too many people are being deceived into buying the wrong products.
It will serve as a destination site that cuts through the noise and the hype around plantmedicine, sparing consumers’ time and money and helping the best products rise to the top.
What Does It Take to Be Recommended by F&T?
It requires higher standards.
F&T also sets an expectation of professionalism and mindfulness in business relationships.
Flower & Tonic does not directly sell or manufacture products.
We have no vested interest in the success of any brands or organizations and choose to stand firmly in an evaluatory position by directing consumers to products online through affiliate links. This approach keeps its reviews unbiased and creates competition to help foster better and more innovative products in the marketplace.
What Do We Evaluate?
- The onset of action and dose reliability. How is it delivered, and is there a scientifically validated delivery system? Is there consistency in the dose amount?
- Taste and smell
- Packaging, is it plastic or glass? Are there dosing instructions? Shake well, MG per ML, MG per Drop
- Follow regulations- No false claims
- Company story – intention… why did they start the company, does someone answer a phone, how long in business? -Adverse reactions- Do they have a system in place to document and follow up with any issues?
- Source of hemp- where was it grown, weather conditions, soil, USA organic, Isolate, Full spectrum, or broad-spectrum -Genetically superior or innovative
- Extraction method
- Formulation – not all products are created the same. What sets them apart are terpenes, added herbs, supplements, new cannabinoid and endocannabinoid support elements
- Consumer Education
- Is the brand focused on science/medicine?
- Manufacturing facility – iso certified
- Cost $$$ and accessibility (ships within 2 days max)
- Content on the site is credible to medical professionals
- Have spoken directly with the founder
- 3rd party independent RESULTS OF TESTED FINISHED PRODUCT
Why is There a Need for an Independent Platform?
Healthcare professionals are often hesitant to recommend cannabis or even peppermint oil as safe and effective options, given their traditional clinical training. A clinician’s first promise is to do no harm and since these products are unregulated, untested, sometimes illegal, unsafe, and not studied well enough, clinicians are left to say “I do not know enough about cannabis to safely recommend”.
However, with so many people looking for alternatives to traditional medicine, there is an opportunity to educate the marketplace on the safest, most clinically effective options– and help them feel better.
About the Founder
The genesis of Flower & Tonic stems from my unique experience as a sales consultant in the pharmaceutical, cosmeceutical, nutraceutical, and healthcare software industries.
As a pharmaceutical representative with Bristol Myers Squibb and Novartis, I was integral in the launch of several blockbuster drugs. My therapeutic areas of expertise include the treatment of diabetes, cardiovascular disease, sexual health, ADHD, anxiety, depression, and movement disorders.
The Boston territory allowed me to work with the most respected voices in medicine. Through company-sponsored preceptorship programs, I observed patient-physician interactions. The program helped me to appreciate the limitations set on physicians and the frustration felt by consumers.
Over the last decade, I have been introduced to the business of compounding pharmacies and HRT (hormone therapy treatment), which has given me a unique insight into the middle space where dietary supplements, prescription-grade skin care, compound pharmacy products, and hormone replacement live.
That experience has offered a comprehensive view across consumer, manufacturer, and marketing opportunities.
As both a consumer seeking alternative therapies and a mom of three girls, I realized the need for an objective resource that could connect consumers with credible, effective, science-based alternatives and therapies.
People need dosing info and direction on how to achieve potential benefits.
My goal is to responsibly deliver a new level of information to consumers, retailers, and mainstream healthcare professionals.
